Friday, December 09, 2005

This is a post wishing our professor a speedy recovery. She has helped open my eyes to the world around us and what constitutes a big portion of our culture today. I think the biggest thing I am going to take from this course is the skill of critically thinking about why advertisers and the media continually exploit certain population segments. It's all about the almighty dollar. Sex sells, provocation sells. The very first thing I remember about the class is her saying that it's not so much a race and gender thing, but it is a class thing. The more and more I think about it, I think it is true. Exploit the lower classes who don't have as much money. Well, Thanks Dr. Lambiase and GET WELL SOON.

In response to the article we read in class recently, I want to say that I find the premise that the women's rights movement has caused children strife is misguided. SHe says that children have become the new whipping post for the media in place of women. The show that she references is called Law & Order: Special Victims Unit. Of course the show is going to have a lot of children suffering, hence the name. I don't think that it is possible for the feminist movement to have any effect on children. If anything, the women's movement has helped children and their rights. True, it is disturbing to see so many children as victims on TV, but it is just TV. It's pop culture. It has trends and fads just like in fashion. For the record, I love all women and children!!

I was wondering what the deal is with sideline reporters. Why do the networks almost universally choose to hire a woman to do the sideline reporting? Then, why are there nearly zero women that do the broadcasting? I think it is a tad bit strange that this is the case. I think the networks see sideline reporting as a woman's job b/c women don't know squat about football. Sure, that may be true for a lot of women, but the same thing is true for men. I would like to see some diversification among the broadcasters of this world. It would be interesting to have a little difference of opinion and ideas in the booth on Sundays and Saturdays during football season.

Tuesday, December 06, 2005

Today in one of my classes a student had to do a book review presentation on The Beauty Myth by Naomi Wolf. It was interesting. I have never read the book myself, but I do remember hearing about it in class. From what i understood, the book is, basically, about how the advertising agency and society in general forces women and men to a lesser significance to be beautiful; how there's a shift from woman as a symbol of purity to, in moderntimes, woman as beautiful. I think this is true to an extent, but i don't think I take Wolf's theory entirely as is. I see it more as a capitalistic venture, and that is exactly what kind of society we live in. How can we make the most money? Well, let's sell products to women to make them look beautiful. The exact same thing is going to happen to men eventually, and then will there be an outcry about taking advantage of men? I don't know what to make of all this. Why, as humans, do we want to be attractive? I think that is the underlying question. Is it because advertisers bombard us with beautiful people, or is it an inherent human characteristic, to be better than the person sitting next to you. Well, I wish I knew the answer. Maybe we'll figure it out someday.

Monday, December 05, 2005

I saw a cool advertisement for the Axe bodyspray. The ad itself flipped from the top and on the front part it had a guy in a diner with a bunch of women eating food. When you flipped it over, you could see what Axe can do for a man as all the women were in some sort of undress and some were making sexual gestures. OK, so I don't how cool that is, but it was interesting, nonetheless. I guess it just goes to show how, even today, the objectification of women persists.

Wednesday, October 12, 2005

I saw this advertisement for some absolut vodka this morning. It had a bottle of vodka in the middle of the page and below it the caption said in bold letters, "ABSOLUT RELEASE." And the bottle had white lines spewing out of the top and coming out and across the top of the page. Maybe, I just have my head in the gutter, but that seems a little too reminiscent of a certain bodily function of mine. Well, I thought that was interesting. Peace

Monday, October 03, 2005

I was watching a lot of football over the weekend and I never really paid attention to the advertisements that run during the game. Well I'm starting to notice a definite trend. Nearly 90% of the ads cater to men's wants and needs. And of those 90%, about half of the companies used a woman to illustrate just how this product will benefit a man. A shaving company uses a woman to show how soft you should feel. A mortgage company wants to depict a man as the king of the castle. The list goes on and on. It's strange how such a marketing strategy is successful and proven to be so. Maybe there is something wrong with our culture as Americans that automatically assumes women as subordinates and that makes men want to buy a product. Maybe it's just the way we are. Regardless, it's wrong. Attempts should be made to show us as equals, obviously with different characteristics, but still equal.

Wednesday, September 28, 2005

Soo last Wednesday I was selling tickets for the Patti LaBelle lecture at the Union Info Center to be held the next day. I was noticing that the majority, say 85%, of buyers were black, which I suppose is not to be unexpected. However, when a black woman came up to the Info Center I asked her if she was looking for a Patti LaBelle ticket. She says, "Why? Because of the color of my skin." To which I responded, "No, just because I've been selling a ton of them today." Well, she was, in fact, buying a LaBelle ticket. We completed the transaction with no further incident. But it set my mind to thinking. Did I just assume she was buying the LaBelle ticket because they both are black? And if I did, why do I automatically group black people together (and white people for that matter)? Have I been socialized into a society that only sees differences not commonalities and groups each other based on those differences? I find myself hating my instinctual reactions to certain situations, such as seeing a tall black guy walking around campus and automatically assuming that he is an athlete on scholarship or seeing a fat girl walking around campus and automatically assuming that she is lazy. I apologize for my insensitivity, but, I feel, that me noticing these things is an integral part of improving my outlook towards life and people. I want to be able to kill the stereotypes that just hang on the edge of my brain. Well that's all I've got. Thanks for reading. Oh yeah, I'm a white guy, in case anyone was wondering.